How We Take Part analyzes project impact: the case of CirTex

How We Take Part analyzes project impact: the case of CirTex

At We Take Part, responsible investment goes beyond evaluating a market or a business model. We start from a simple but fundamental principle: financial performance and environmental or social impact must be considered together. To achieve this, we have developed a rigorous methodology that places impact at the core of the analysis, not on the periphery.

The example of CirTex, a European cleantech startup, perfectly illustrates this approach. Specialized in the digitalization and automation of textile waste collection, pre-sorting, and recycling, CirTex shows how innovative technology can generate tangible impact while remaining economically viable.

Impact at the core of our evaluation

At We Take Part, we do not treat impact as an optional element at the end of the evaluation. We begin by understanding the problem the project is solving, the scale of that problem, and the potential magnitude of change.

CirTex, for example, addresses a major systemic issue: every year, Europe produces 5.8 million tonnes of textile waste, only a small portion of which is recycled. The lack of efficient sorting and traceability solutions significantly slows down the transition to a circular economy. CirTex tackles this challenge through:

  • smart bags equipped with RFID chips and QR codes to ensure textile traceability,

  • IoT-enabled containers that analyze and store materials under optimal conditions,

  • a blockchain-based mobile application that tracks each garment and accelerates sorting in recycling centers.

This approach allows us to assess real impact from the outset by identifying concrete levers for reducing waste and emissions.

Structuring impact with tangible indicators

To ensure impact goes beyond a simple narrative, we translate it into measurable indicators. This includes both environmental and socio-economic metrics. In the case of CirTex, we measure:

  • volumes of textile waste collected and sorted,

  • tonnes of CO₂ avoided,

  • savings in water, energy, and fuel,

  • engagement of consumers and local communities,

  • job creation and skills development.

We turn these ambitions into operational roadmaps with clear milestones and intermediate targets. Each project funded on our platform presents a transparent impact trajectory, enabling investors to track progress over time.

Integrating ESG into financial analysis

A key pillar of our methodology is the link between impact, ESG, and financial value. We rely on independent ESG assessment tools to analyze three main dimensions:

  • Environment: emissions, water management, waste treatment, climate reporting,

  • Social: working conditions, diversity, training, local anchoring,

  • Governance: management quality, codes of conduct, risk management, cybersecurity, taxation.

For CirTex, the overall ESG score reaches 63/100, with a particularly strong environmental score (88/100), a balanced social score (63/100), and an improved governance score (52/100). These strengths and weaknesses form the basis of a shared improvement plan with the company, aimed at maximizing impact while strengthening operational and financial resilience.

Impact as a driver of value creation

A central aspect of our approach is demonstrating that impact directly contributes to company value. The CirTex analysis highlights this link: its ESG score allows for slight adjustments to the cost of equity and debt, resulting in a more attractive valuation in financial models. In other words, each ESG improvement can reduce perceived risk for investors and improve financing conditions.

This perspective is systematically shared with our investor community, enabling them to connect their impact convictions with a clear understanding of financial fundamentals.

What this changes for founders and investors

For entrepreneurs, the We Take Part methodology provides a framework to clarify their impact thesis, structure precise indicators, and identify both ESG strengths and areas for improvement. For investors, it brings enhanced transparency: they can concretely assess environmental impact (CO₂, water, energy), understand overall ESG quality, and see how these dimensions translate into financial value.

CirTex shows that a project can both address a systemic issue, the global textile waste crisis, and present a strong ESG and financial profile. This convergence of measurable impact, strong governance, and economic performance is what We Take Part aims to make visible and fund, project after project.

The data and project presented in this article are illustrative and have been created for educational purposes.

Warning: Investing in startups involves a risk of partial or total loss of capital, as well as illiquidity risk. Only invest what you are prepared to lose.

We Take Part is an EU-authorized Crowdfunding Service Provider (CSP), regulated by the French Financial Markets Authority (AMF) under registration number FP-2024-11, effective as of 10.06.2024. The company is covered by Professional Civil Liability Insurance under AIG. WE TAKE PART SAS, 13T-15 Rue Auguste Gervais, 92130 Issy-les-Moulineaux, France. Registered with the RCS Nanterre under number 912 891 868.

We Take Part is a member of France Fintech National Crowdfunding college

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Investing in startups involves a risk of total or partial loss of the invested capital and a risk of illiquidity. Only invest what you are willing to lose.

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